Absolute Marketing and Distribution (AMD)
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The Team

Absolute's senior management team has over 120 years of combined experience in the music industry - with first-hand involvement in areas such as A&R, production, promotions, marketing, retail marketing, label management, new media marketing, export marketing and business administration.

Henry Semmence - Managing DirectorHenry Semmence - Managing Director

Henry founded Absolute in 1998. He is the former managing director of sales and distribution company Total Records. During his 30 years in the music industry, he has also held key positions in sales, retail marketing and consumer marketing at Bullet Promotions and Phonogram (now Universal Music).

Interests: Plays golf (badly), supports The Mighty Eagles (Crystal Palace) and enjoys watching any sport (not synchronised swimming).

Simon Wills - Sales and Marketing DirectorSimon Wills - Sales and Marketing Director

Simon has an impressive track record of success in sales, marketing, promotions and label management in the independent sector. He started his music industry career as production manager and later label manager at Total Records, before being appointed general manager of Multiply Records in 1997. He joined Henry Semmence at Absolute in 2000 and became a director and partner in 2004.He currently sits on the AIM board.

Interests: Chelsea F. C. , long jump, and avoiding festivals or anything involving sleeping in tents.

Mark Dowling - Marketing ManagerMark Dowling - Marketing Manager

Mark joined Absolute in 2004 after enjoying substantial chart success as label manager at Distinctive Records/Avex and later as head of A&R at Multiply/Telstar. He also gained valuable experience in the compilations market through Telstar brands such as Euphoria.

Interests: Spurs, sarcasm

Rob Dwyer - Production ManagerRob Dwyer - Production Manager

Rob built up extensive retail experience with Virgin Megastores before taking on production roles at Total Records and Distinctive Records. Since joining Absolute in 2003, he has been responsible for project managing the manufacturing and packaging of all new releases - from initial sleeve design through to the finished product.

Interests: QPR

James McGuinness - Label & Mobile ManagerJames McGuinness - Label & Mobile Manager

James started as a manager of a record shop in the West Country and has held various production and presenting roles over the past few years. Prior to joining Absolute, he was with Indie-mobile where he acted as label manager and was responsible for overseeing all marketing and sales activity.

Interests: Liverpool, Guinness and all things from Bristol and the Bristol based area

Richard Austen Smith - Label & Digital ManagerRichard Austen Smith - Label & Digital Manager

After working at Saatchi and Saatchi, he moved into label management at MN2S Records. Before joining Absolute, he was online manager at Defected Records where he gained considerable experience in developing and implementing online strategies.

Interests: Most music from Fela Kuti to DFA to Can, Aston Villa, the original Pink Panther films, running club night THROWBACK!

Fran O'Donnell - Administration ManagerFran O'Donnell - Administration Manager

Fran was one of the first members of Absolute's management team in 1998. She has over 20 years of music industry experience in sales, marketing and label administration. After working alongside Henry Semmence at Bullet Promotions in the 1980s, she formed the Total Record Company with him in 1989.

Interests: Interests: Shoes, handbags, music, running, family and friends.

John Waller - Marketing ConsultantJohn Waller - Marketing Consultant

John is one of the music industry's most experienced marketing specialists. He has held senior marketing positions with leading independent labels and major record labels such as Polydor, Phonogram and Mercury. He is a former managing director of Andrew Lloyd-Webber's record label Really Useful Records.

Interests: Norwich City FC, reading, walking, music, gig going and maintaining an unfeasibly large record collection

Gina Deacon - CatCo / PPL Manager

Prior to Gina joining Absolute in 2000 she was the Training Manager for Bupa Health Insurance Bromley dealing with all new product & staff training. She is now responsible for labels new release submissions to PPL, MCPS VPL & the Official Charts via Catco. Overseeing the download data submissions The application of all new release data onto our internal & Universal systems & generally keeping Absolutes 5 wonderful 'boys' in check.

Interests: Running , Keeping Fit ,Shopping & nothing to do with football.

Vicky Malyon - Digital Administration

Vicky joined Absolute in 2008 after graduating from Kingston University studying Music. During her time at university Vicky spent much of her time organising events and concerts including the University's Music Week and the concert within a graduation cerimony at the Royal Albert Hall. Vicky now inputs and updates Absolutes audio database, Creates/checks metadata for all digital products and generally helps out where she can.

Interests: Playing the Flute, CSI & NCIS and Baking.

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